Friday, March 18, 2016

Allegiant's Theo James Is Adorably Obsessive About His Grooming Rituals


There are few actors who've got that whole smoldering-at-all-times thing down as well as Theo James. I'm guessing that was one of the factors that went into Hugo Boss's decision to tap the handsome Brit as the face of the company's newest cologne, Boss The Scent. I got a chance to catch up with James (who also plays the mysterious and ass-kicking Tobias "Four" Eaton in Allegiant, the third movie in the dystopian sci-fi Divergent series). And for the record, he is exactly as beautiful in person as you might think—tough job, I know, but I took one for the team. He let me in on what it's like to be fronting his first big ad campaign, embarrassing karaoke moments, and what he's downright obsessive about when it comes to grooming.

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