The Internet Thinks This Urban Decay Naked Dupe is the Next Must-Have Palette

Demi Lovato's new makeup collection launched in collaboration with NYC New York Color is the bomb. Every item—including the mascara and the lip-and-cheek stains—costs less than $5 apiece. But there's one undeniable standout product from the generally awesome collection: the Lovatics By Demi Eyeshadow Palette. People all over the Internet are claiming that it's a good—much less expensive—substitute for the ever-popular Urban Decay Naked Palettes.