Two New Funds To Invest In The Latest Stock Market Fads

Are you big on data or switching out your credit cards for your smartphone? There are apps for that and even better -- new exchange-traded funds. PureFunds, best known for launching the first cyber security ETF, PureFunds ISE Cyber Security ETF (HACK), rolled out two niche tech ETFs in mid-July for investors to play the latest stock market fads. PureFunds ISE Mobile Payments ETF (IPAY) is a basket of 31 global companies engaged in electronic payments such as financial services providers and software developers. Household names, Visa (V), MasterCard (MA), PayPal (PYPL) and American Express (AXP), lead the portfolio. PureFunds ISE Big Data ETF (BDAT) holds shares of 32 companies engaged in gathering and analyzing data. The top holdings include Google (GOOG), Facebook (FB), Oracle (ORCL), SAP (SAP) and IBM (IBM).